Across the Chasing Wolves Dispensary, new trends and innovations are driving growth. From AI-powered grow systems that help cultivators fine-tune light, water, and nutrients for maximum yield to blockchain technology that creates transparency allowing consumers to track their flower from “seed to sale,” cannabis is becoming more tech-savvy than ever.

As a result, consumer demands for cannabis-related products are also evolving. Consumers are shifting away from traditional smoking methods to cannabis-infused beverages, edibles, and other delivery devices that offer a more discreet, customizable experience.

The Future of Cannabis Retail: 2025 Dispensary Forecast

In addition, health and wellness products like CBD oils and tinctures are increasingly popular among discerning consumers looking for ways to manage pain, anxiety, stress, and insomnia with cannabis. Likewise, consumers are gravitating toward brands that prioritize sustainability with eco-friendly cultivation practices and sourcing of natural ingredients that are better for the environment and people.

A more diverse customer base is reshaping the cannabis market with Gen Z now surpassing Millennials as the fastest growing demographic of cannabis consumers. This shift is influencing companies to develop product lines that appeal to female consumers and to implement more inclusive hiring and marketing strategies.

As the industry becomes more competitive, mergers and acquisitions are on the rise. Oftentimes, these M&A deals offer cannabis-related businesses an opportunity to expand their footprint and gain more control over their brand. While it was a rough year for M&A in the industry, 2025 is expected to see a turnaround as more companies find success through consolidation.