While certain kinds of fraud must be fought by asking for additional information from customers, such as ID verification and passwords, it’s also necessary to keep up the level of security that users have come to expect from all of their online interactions. That means combining advanced fraud prevention tools with a seamless user experience so that it’s difficult for bad actors to impersonate real users, commit credit card fraud, or engage in other types of malicious activities.

This requires an accurate way to identify the devices that are logging on, which is where device fingerprinting comes in. Device fingerprinting collects a wide variety of data points that are available from the user’s device and browser and uses them to create an identifier for that particular device. This identifier can then be used to identify and flag suspicious activity.

Secure Online Transactions with Device Fingerprinting

Secure online transactions with device fingerprinting can gather and analyze information from numerous sources, including the operating system, screen resolution, installed plugins, and more. This data is then gathered and analyzed to build the digital fingerprint of the device, which can then be compared to a database of known device fingerprints. If the device is recognized, it can be considered safe and approved for access without further verification steps needed.

As an added layer of security, device fingerprinting can help prevent fraud by detecting bot activity. By analyzing a number of attributes, such as rapid mouse movements, headless browsers, and other common indicators of bot activity, device fingerprinting can detect a fraudulent login attempt early on and alert the account owner, require two-factor authentication, or otherwise take the appropriate action.